marketing role and marketing relevance in small industries

Marketing Strategies of Small Scale Industries: A Review

The aim of the paper is to investigate the factors influence the price decision, selection of distribution channels by the SSI. In the era of globalization small manufacturers are facing lot of problem in area of marketing mix such as product planning and positioning, pricing and distribution issues. The entrepreneur’s perception relating to these various issues have been highlighted in this pa...

The impact of marketing strategies on marketing performance of textile and building industries under economic depression

The today's business environment is so dynamic and complex and this conditions became made even more complicated when economic depression has shaded the economy and the production and service sectors are in the grip of the depression. In the situation the firms are under the depression, to adopt marketing strategies that can help them improve their performance by focusing on optimization opport...

Small Firms Marketing:

The Role of Marketing

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Musings on Relevance and Rigor of Scholarly Research in Marketing

Questions pertaining to the relevance and rigor (or lack thereof) of scholarly research in business disciplines have been the focus of numerous articles in academic journals (Ruback and Innes 1988; Shrivastava 1987; Thomas and Tymon 1982; Wells 1993a) and commentaries in the business press (Byrne 1990; Jennings 1994). Assessments of academic research in the business disciplines that have appear...

Capital Marketing: Innovation In London’s Small Firms

A considerable body of literature has emerged in recent years that has documented the increasing importance of innovative practices in UK small firms. Much of this literature has developed in response to reports of under-performance by UK firms in innovative practices compared with its competitors. This paper asserts an inextricable link between innovation and entrepreneurship and marketing and...